As Jo Piazza writes in her book, Celebrity, Inc., a study of how celebrity brands prosper and perpetuate, Kim Kardashian was able to surpass her former friend and role model Paris Hilton and extend the longevity of the franchise by enlisting the entire clan in a team effort, rowing together upstream and “push[ing] the boundaries of personal exposure for the sake of bolstering brand Kardashian.” more

It is amazing how often one can be lured into viewing a page by the promise of good-looking people on vacation. “Mail Online found the perfect Venn-diagram intersection of being a mainstream news site but also doing the sort of snarky commentary that you find on Perez Hilton or TMZ,” Jo Piazza, the author of “Celebrity, Inc.,” and a former gossip reporter at the Daily News, said. “They’re not drawing with a marker on Jennifer Aniston’s face, but they happily give you enough innuendo to show you exactly where her cellulite is.” more

What can four drunk airplane passengers, first time parents, and a delightful new book called Celebrity, Inc. do for your wallet? more

Author Jo Piazza’s book, Celebrity, Inc., chronicles how a public appetite for celebrity antics caused the US media to create “faux-celebrities”. more

Wall Street Journal

As someone who has written about celebrities for the better part of a decade and often finds myself in close proximity to them I deviate towards group one. I do believe celebrities are outliers who receive salaries so incongruous to the work they do that they have signed away their right to a “normal” amount of privacy.…read more

Business Insider
Jo Piazza’s Celebrity, Inc. hit bookstores this week, and it’s chock full of the dirty career secrets of the rich and famous — especially the reality-TV and publicity-stunt-pro rich and famous…read more & more

To be successful again Lindsay Lohan must more

“Pick up this fun guide to fame and fortune.”


Spencer Pratt reviews Celebrity Inc. for Huff Po.
You maybe surprised by this, but I do read a lot of books — I even wrote one — a book on how to be famous. If I could have written a sequel to my book, it would be Celebrity Inc. which is how to make money being famous! more


Comedian Gilbert Gottfried did not have his career ruined by Twitter, but it cost him a lucrative gig. “Being the Aflac voice was a large portion of his income, and not being able to do that for years and years to come is going to cost him millions of dollars,” said Jo Piazza, author of the book “Celebrity, Inc.: How Famous People Make Money.”

More than other celebrities, actor Ashton Kutcher has been a master of Twitter. Kutcher became the first to have a million followers on the site. He also created the online production company Katalyst and embarked on lucrative promotion campaigns for such products as Popchips.

…read more

City Unlisted

Whether it’s whining on-air or hawking a fragrance, being a celebrity is an industry all its own. In “Celebrity, Inc.” Jo Piazza demystifies how celebrities make their cash. A former gossip columnist for the New York Daily News, Piazza has unprecedented access to Hollywood, which she uses to breeze by the velvet rope and bring readers the truth about the business behind celebrity. more

Kirkus Reviews
A celebrity may be a person, but celebrity is a product, a commodity bought and sold, writes the author in this rangy analysis of the celebrity business. Like it or not, our culture has invested its celebrities with extraordinary power, and Piazza presents all the players involved, including managers, agents, publicists and producers. more

Wow. Piazza’s point is that Lohan has ceased to be the “sweet little freckled thing” she used to be; worse, her status as a “train wreck” makes her thoroughly “unlikable” to audiences and unlikely to be cast in movie roles. Death is the only thing that could make Lohan likable again, Piazza observes, and she points to the “death bump” enjoyed by celebrities like Elvis and Michael Jackson. more

The Frisky
Ever wonder how celebs get so stinkin’ rich? (I mean, Nicolas Cage owns a friggin’ island.) And why the heck were those kids from “16 & Pregnant” on the cover of the tabloids for, like, a whole year? It might seem like it defies explanation, but it doesn’t. In her new book Celebrity, Inc., gossip reporter Jo Piazza shares the behinds-the-scenes machinations that line famous people’s pockets with the green. more

Rolling Stone
The ‘American Idol’ Matrix: Why It’s Tough to Create a Superstar. In an excerpt from ‘Celebrity Inc.,’ the contestants are held up to the more